Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nicholas Baillie Jackson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Cruisers around the world can share their own local and discovered information to make life easier for those who follow in their wake - such a great app and full of community spirit - lots of great coverage already... love it
Whatever you do don’t click on an icon and try to read it, if you are lucky you can read half of what is written, otherwise the app will freeze and your only option may be to force-quit the app, or remain trapped in the doldrums forever.
When I read about the App I thought it would be useful. Then I read through the legal contract related to contributing your information and basically anything you post becomes their intellectual property. This becomes a legal nightmare if you copy something you wrote on another forum to their app or even an email to a friend. You will have to delete everywhere it occurs. Be very careful as you could post something from someone else’s social media sight into their sight and wala the nightmare gets way worse.
Zulu Offshore is a Global Sailing Guide and Maps App with Both Online and Offline Functionality. This global guide contains a wealth of knowledge abo...