Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Unknown Behavior · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The map is my favorite feature. I love being able to use the filters and getting recommendations. I can never decide where to go so being able to plug in my preferences and seeing what’s near is pretty cool.
I found this app while scrolling through instagram, what a great concept! Excited to explore the city with this, I just moved here and had no clue so many cool bars were near me.
This app has changed how I see going out in Miami! I found so many cool venues to check out, some I had never even heard of! I can’t wait to explore more of Miami thanks to this app! 🥂
Your night out starts here. ZONA is how Miami goes out. Reserve hard to get dinner reservations, book VIP bottle service, get on guest lists, buy l...