Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ZIPS Cleaners · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is deceptive and works and gears to those who don’t have transportation and would like to schedule pickups and delivery. It doesn’t benefit those who use their 24/7 drop box service. So we would have no way to earn rewards, check status, or even get notifications. Rewards earned should be available for everyone. What makes matters worse is not even the staff know how the app works 🤦🏾♂️. I can see not a lot was put into it so that ALL their customers would benefit from their rewards earning and not just those who schedule delivery and pickup.
I sent a referral to a friend, but they did not receive my referral code when opening the link. I also do not see my own referral code on my account (under Rewards), which makes me think there is no referral code.
Created an account today to use ZIPS at my workplace. Zips app crashes when it tries to parse my delivery address, and I’m not getting the email confirmation codes at my work email.
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