Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Saba Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Good visual design. Great menu pictures. Love that I can see details about each meal and leave feedback. You know why this only gets 2 stars? Because the developer and designer obviously never tried to use it. Launch app to check menus, and every time you come to a home page where you must tap on "View Menus". Then, even though I've selected my favorite school, it takes me to a listing of all schools, so I must tap on "My Schools" to shorten the list, and then on my school. Then, despite my child only eating school lunch, it always shows me the breakfast menu, and I must tap on "Lunch". For an app whose nearly sole purpose is menus, I must tap four times each morning to see what I want. Instead, I've book marked the webpage URL which always shows me the right information immediately. Teach your app to remember what I click on each day, and show me that, and you'll get five stars. Until then I truly won't use the app, because its usability is so poor.
As the app currently stands, I prefer my school's old Web-based menus, but this app could become better with some improvements. I originally rated this 3 stars, but I have lowered my rating because (1) no improvements are being made, (2) pictures are now sometimes misleading, and (3) at least one serious use ability issue (in leaving feedback) has appeared. What's to like: - Pictures of the food, when it shows the actual items. - Easily click through to nutritional information. - Larger print than the school's old Web-based menus. What's to dislike: - It takes four clicks to view lunch. Open app, click on splash screen, click on "My Schools," click on the school name, click on lunch. At a minimum, it should open first to "My Schools." Even better, let us pick the school it should open on, and even better than that let us pick the meal it should open on (breakfast or lunch). - Pictures are often stock photos, not the actual items. Some pictures are actually misleading. As an example, one dish was "pollos y papas," pictured as diced potatoes and chicken with shredded cheese and visible seasoning. The actual dish was French fries, a container of cheese dipping sauce, and a separate pile of chicken. The kids were excited by the picture but ended up disliking the actual meal. - Needs a full-week view. - No list of ingredients. Our school used to list ingredients, before it went to this app. - You can submit feedback, both comments and a star rating, but the app does not appear to show the overall rating, and it definitely does not show other comments. - When leaving feedback on an iPad, the keypad covers the text box.
I am so glad someone came up with the idea of having an app for the school menu. I just downloaded it and already loving it. Easy to use just look for your school and enter any allergies your kids might have and thats it. You can see the menu with pictures of the actual food. Also you can check out the ingredients for some food items. My kids always want to know what's for lunch so this was a win win for us. Great job YumYummi!!
Ever wondered what your children are having for breakfast, lunch or supper in their schools? Now you can have all that information on your mobile devi...