Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yelp · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Yelp has been there for me since day one. I started out using there help with exposing our biz Bamboo Pools out there. Within our first year we were having to reduce the amount of potential customers because we didn’t have the man power to accommodate the work. I would recommend Yelp today to any biz owner. Yelp was part of our beginning, our back bone, and still today is our go to if we need a little more leads sent our way. It don’t costs that much. It can be nerve racking to put up money that you’re not positive to make back or even more you can’t afford to, but I tell you this to be true, our second and third month we stopped tracking the automatic withdrawal that was taken from Yelp for the generated traffic leads that lead to new clients and many projects. We had more work that we can handle, which led to success and many positive reviews. At one point we were one of Yelps #1 new biz owners who do work right! Today we are just making it due to a tumor found in my lung. Work slowed , and I just couldn’t handle the work like I use to. Good reliable Help was hard to find. I wish I could go back and change some things. Smarter decisions, better choices with my health and work relations. Being a biz owner is tough. Today I’m thinking I may have to start working for someone else. I’m a valuable asset to our company and hope to help the next prosper. For now I can do these projects from leads off Yelp. Thank you so much Yelp for your help. I couldn’t have done it with out you.
I like yelp and I like reviewing businesses and I thought it would be cool to have my business on yelp but I was wrong. I keep trying yelp ads and I keep getting sold yelp ads by these people who work for yelp, but it’s always the same thing. I have people who are “interested” but then when I respond to them I never get anything in response back. I’m actually not convinced that they are even real people who are reaching out to me. They even make their phone number available and when I call it goes straight to voicemail. I never receive any kind of information or any kind of response from these “people“ meanwhile yelp continues to charge me more and more money. It is a complete waste of money and I feel like I’m continuously being scammed. Then when I go to exit the yelp ads, it takes so long for me to cancel and they keep on offering me more and more deals to stay when they’re just trying to get more money with nothing in return. I don’t know if this is worked for other people, but this is definitely not worked for me and you think I would’ve got it the first time, but this is now the fourth time that money has been taken from me by yelp ads with nothing in return, I have seen not one person, come from yelp even though yelp has claimed that I have over 60 leads. Yelp ads has generated “60 leads“ but I have not seen one person in my doors or even respond back to me.
To other business owners and those who may believe what we've all heard for so long.... for years now I've been forced fed the idea that there is only one search engine that is "Used by 90% of all users when searches are being done to fine a local service". I don't need to name the G word search engine I'm referring to, but you all know. Well take it from me... hit the reset button on what you think you know. Eliminate the brainwashing bashing that we've all been tricked into believing about Yelp. If Yelp is 5 or even 10%, then it's the 10% cream that rises to the top. It's the filter of fake leads. As a business owner who has listened to promise after promise from multiple self proclaimed "SEO Pros" who promised a near rapture-like ascension to this holy, almost unattainable top of the search mountain, only to be strung along with ongoing promises telling me we are "Almost there" but then once again ultimately disappointed.... I have one bit of advice for you. STOP!!!!! You're being insane. Instead, ignore the propaganda, put all your ad spend with Yelp, and see what it feels like to have quality calls come in and book jobs! Take the hand of YELP that I'm extending out to you. Lastly, I would like to publicly show my appreciation for what Yelp has been able to bring in, over such a comparatively short amount of time, as well as express my apologies for ever thinking you were anything other than the saving angel of grace, or Patron Saint of Leads that you've proven to be. Thank you!
Millions of people turn to Yelp every day to make spending decisions. Yelp provides a free suite of tools to showcase your business and connect you to...