Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yap Technology Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve recently download yap books to help my youngest daughter who is struggling to read. Her attention is very short when it comes to books and reading but this app has worked wonders! She adores the animations, silly sounds and is obsessed with collecting the stars and badges. Thank you and would highly recommend!!
This app has a lot of potential! My main criticism is that the speech is not punctuated correctly. Punctuation marks are often left out of speech in the stories, which is an awful shame. Try contacting Twinkl to look at their apps too.
Saw these guys on Dragons Den so thought I would try out the app for my son. I almost deleted the app as it was not recognising my voice and just wasn’t working and kept freezing. But I persisted then miraculously it started to work but still very glitchy. The cursor wasn’t moving quick enough to match my words (and I was reading very slowly). Seems like it would be a good app for kids if they could just fix the bugs so for now only 3 stars from me I think this might be the reason why they had 70,000 users but only a thousand active.
Reading that gets better with every word Yap Books is an exciting new way for children to learn how to read and enjoy books with voice animation. Chi...