Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yahoo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The latest update ruined the notification for me, it stuck and make my other notifications could not send, can you please fix this? Thank you.
I use this app everyday, it’s my default local news app. However, can you please update the UI to make it more intuitive: 1) while in news article, when I swipe right, it should take me back to the main article lists instead of previous article. It should be inline with the English Yahoo Finance or Yahoo Sports. 2) when I click on certain articles, it takes me away from your app and opens it in Safari, which often has a different feature. Can’t you just open the article within your app? Thanks.
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