Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yahoo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
In my opinion It is better than a paid subscription app. My neighbor uses a paid version of WeatherBug. When we compare our local weather forecast, hers is always different. This last time she said, her friends are always telling her that her WeatherBug forecast is wrong. In my opinion, no weather app is 100% correct all the time 365 days. Until you get into weather conditions where the app says five or 10 days of straight rain, straight snow, or straight sunshine. Then I consider it 100% reliable. But when an app says one day of sunshine, then four hours of rain, then two days of sunshine, Then one day of rain, then six days of sunshine. In those circumstances, it only suggests to me that the weather is going to be fluctuating for a few days. Then I just use life experience and look up at the sky and determine on my own what the weather is going to be doing and for how long. Yahoo Weather app serves as an excellent weather reference for whatever you might be planning, it works for me, and I highly recommend it.
Yahoo weather is my go-to; Numero uno. Next the NYTimes and puzzles and news and so on. For me, I always look at the weather with attendant moon, tides, air and natural phenomena. However, the Covid 19 has taken precedent to everything else and I sincerely am thankful for your daily updates on relative vital statistics on the county level, the state and America. However, there is a glaring omission that I feel could be easily corrected, which would be helpful and illustrate and underline the message. POPULATION NUMBERS and % I have a list of the population of each state and the county where my family and my friends live.l This gives me personally a more conclusive look at the concern I have logistically for family, for friends, for my world as a whole. I even have the populations of most of Europe, which inform me as to how California stacks up. The message is, that Pam Dixon is not unique or very different in many ways from millions of others who are probably writing in to tell you how they cherish their Yahoo Weather News, yet, there is something missing!! Thank you for being so ‘present’ for all of us, for we are all in this together. Happy Holidays! Pamela DixonThis never got ‘sent’. ? And now phone won’t ‘flip’ to other weather locations I have checked. Maybe a menu would work if the phone is dumbing down?!
What happened in your update? Where’s the data, the Coronavirus stats??! This looks like a kid’s book now. Ridiculous changes and design decisions in this update. It’s bulkier and gives less info at a glance. What a disappointment. This used to be my go to app. I loved its concise data, small hourly view of the weather, and general appearance. There’s little left from the original version to keep me returning now. I have no idea why you would ruin a good layout and design. Your design team missed what people want. With the most recent update this month (August 2020) The weather icons are chunky, and fill up the screen. No appeal whatsoever. The original app was beautiful to look at with local photos that changed about every 30 seconds, pulled in from Flickr. They gave a personal view of the area with a stunning overall effect. I loved checking the weather just to see the photos in an area, too. That changed a few years ago. Now I rarely see any local photos and the ones selected rarely change or have nothing to do with the region. Often they weren’t even taken in the same country. I have no idea why each update has become less appealing. What were you thinking? Two stars. Downgraded from five. I think the weather is about as accurate as it used to be. But I can get that elsewhere.
Prepare for summer with Yahoo Weather, the app that combines accurate forecasts with photos that match your current conditions. Whether you are tracki...