Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The New York Times Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A thumb up for NYT to bring the professional journalism to Chinese community. Many of its members are subjected to media distortion and disinformation campaign on social media such as WeChat. Time for people to read something real and know the difference between high-standard journalism versus self-made “news” that creates rumors and confusions. Need more efforts like NYT outreach to ethnic media, as it is dying without enough support.
I love this app. My only gripes are that it doesn’t allow you to use the portrait (vertical) mode on the iPad, and you can’t use the look up word feature within the app. Typically you can highlight a word and select the “look up” button. This would be a massive time saver when looking up an unfamiliar word. Otherwise, I have zero complaints. Would love to see those two issues resolved.
New York Times has always been one step ahead of other newspapers. Making this Chinese version app is one example. I love this app and its China tailored reporting. My petty grievance is the landscape-only mode in the iPad version. It would be nice to support the portrait mode as well. Keep up the good works!
纽约时报中文网 (cn.NYTimes.com) 是纽约时报公司旗下的首个中文媒体产品,旨在向读者提供全球时事、商业及文化生活领域的高水准报道。网站内容特为中文读者量身打造,既包括《纽约时报》英文报道的中译版本,也包括中文写作者专为中文网所撰写的原创内容。 《纽约时报中文网》iOS App 功能包...