Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NOLA Parades · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve used both this and the WDSU one for years. This year I only used this one, except for the one parade it didn’t work for, Endymion. A nice feature is that you can drop a pin and it will stay there until you remove it however many days later. I am using that to mark where the Beshel News streaming cam is so I can tell how far away a parade is from it. (Having it calculate that in time, constantly updated, would be a nice new feature. I think the DSU app, does that.) PS None of the labeled options, where I’ve parked my car, etc. apply so maybe lose those labels.
In 2026, will y’all be tracking the end of the parades like some of the other apps? If so, I definitely prefer WWL, but I haven’t seen that feature listed anywhere.
All I’ve ever wanted was the ability to filter out parades in regions that are irrelevant to me. I don’t need to know what parades are going on in Houma or Abita Springs. The app currently lets you sort by region, turn off notifications by region, and favorite parades…but STILL no option just to filter out regions altogether. Most people using these apps only want uptown parade information. I’d pay money for the feature to finally be included in one of these apps.
Check out our new parade tracker app for 2026!!