Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tegna Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really liked this app for the information it provided but I quickly grew tired of the gratuitous, and frankly unwise, opening picture of Topper Shut and subsequently deleted it. Bad decision by someone who should better understand basic psychology and marketing. A negative like this carries over to the entire brand. Not smart! Good that you dropped the gratuitous picture, now please remove the WUSA9 pop up!
So this is a really nice app except the newest versions require you to kill the app after you’ve used it once. Otherwise everything flashes. I’m using the newest version of iOS on both my iPad and iPhone and it’s the same on both devices. So I really hope they fix this because I really like using this app.
This was a quick app and was helpful. Now background colors are awful- green provided a light background that allowed roads, names to stand out. Know ch9 pays for this so give the team a vacation, try to return to former mode. Will be using Ch 4 app as it is closer to the old version. Keep it Simple
WUSA9.com is proud to release a full featured weather app for the iPhone and iPad. Our app covers Washington DC, suburban Maryland and northern Virgi...