Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Washington Suburban Sanitary Commission · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s ridiculous that you charge a convenient fee for paying with credit cards in today’s World. This convenient fee is as painful as the service bill itself.
Your app does NOT store the data for use next time!!! That is why it takes you so long to get paid because we don’t have the time to be entering the data every doggone time.
This app needs an upgrade! In this age and time, one does not need the stress of having to carry one’s card information around when you have an app that is supposed to be able to save such information and all you need is just login, verify that it’s you and then be able to make payments. Pls look more into this as it is very stressful for me to make payments! The app will not also let me payoff my total bal in one transaction and that makes it more difficult as I have to type again all the card information all over again!
The WSSC Water mobile app provides you with tools to pay your water/sewer bill, view account history, and report water/sewer emergencies. The app deli...