Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
More ads equals less information. You have to scroll down when you first load the app just to see the current conditions. Weather related links and windows PLUS an ad window are more important??
One Previous had difficulty putting in storm tracks. That is now fixed. Excellent app.
This most recent update seems to have gotten rid of the screen with current info. Not nearly as useful if I can’t see the current temp or “feels like” temp. I may keep using it for radar if precipitation is coming, but otherwise it doesn’t tell me much anymore.
The WREX Mobile Weather App includes: * Access to station content specifically for our mobile users * 250 meter radar, the highest resolution a...