Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WorthPoint Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The search-by-photo option does not show up anywhere. While the app still has a search function for brands, it is unhelpful if there is no text.
App does not give you an option to create an account. You can continue as a guest to a certain point or you can login to an existing account. If you continue as a guest, you will eventually need to login to an existing account. However, at no time is there an option to create the login. Maybe you need to click “Forgot Password” to create a new account, but that is not clearly communicated in the app. If you cannot create an account in the app, the app is pretty much worthless.
The WorthPoint M.A.P.S. app is a visual library with over 178,000 unique identifying makers’ marks, autographs, patterns, and symbols (M.A.P.S.) to de...