Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Infinitous Games · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s helping me out with school and I’m doing great and I’m just thankful that I downloaded this app.
Your game is the best game ever. I wish I could spend more time playing it. You guys did a great job making this game. I think this game should be so so popular. Thanks for spending your time making this game!
This game is addictive, and I think a more compelling application of the “Tetris” concept. However, the games end too quickly. The algorithms ought give players more pieces that will actually work, even on a crowded board. After all, the fun of this game is determining where best to place your pieces, not winning or losing. It just feels like a bummer, too soon and too often. Thank you for listening!
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