Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Meredith Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Reading a mag online should be a pleasurable experience. After all, one can scroll, zoom on details, easily flip around to any desired content - well, that’s what one would “like” to do - but not so smooth with this reader. I suppose I’m spoiled with the current PDF readers and how smooth and seamless they work - Wood Magazine is great and the writers are top notch - wish this app was up to par.
This is really a very well designed and easy to use app. The articles look just like the magazine, and this is my favorite magazine for woodworking. It’s focused on sophisticated woodworking but not too advanced. Complaints: linking my subscription was unnecessarily complicated. It didn’t work at first.I reached customer service easily but they abruptly dumped my case and gave me an email for different customer service halfway through resolution. (Have you ever heard of the forward button?) The second leg (Zineo) quickly linked my account. Another complaint, I wish it was easier to search and purchase plans. You can search old issues and buy those, but you can’t buy plans which would be great. I think it’s possible on the website but not here that I can find. Normally these flaws would be a big downgrade, but the content and app is perfect.
Things used to be better, had access to all the issues I bought, but now the app won’t open properly. All it does is sit and spin. I am only able to get it to open by deleting (which deletes all of my local content) and reloading the app from the App Store. I have gotten adept at logging back in which seems to work for a very short time for one issue viewing only which barely downloads. I queue up downloads of previous issues to be able to reference them, but they never download. When I return to the app for later viewing, all it does is sit and spin. Big mistake to switch from print to digital. Very disappointed.
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| Name | Price | Type |
|---|---|---|
| One Month | $4.99 | Monthly |
| February/March 2015 | $8.99 | One-time |
| Dec/Jan 2014/2015 | $8.99 | One-time |
| November 2015 | $8.99 | One-time |
| September 2014 | $8.99 | One-time |
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| April/May 2016 | $8.99 | One-time |
| December/January 2017 | $8.99 | One-time |
| December/January 2018 | $8.99 | One-time |
| One Year | $59.99 | Yearly |