Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Townsquare Media, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I get very frustrated at times with the number of commercials. Sometimes they last 20 minutes. Especially during Dan Bongino show and the Bill Cunningham show on Sundays.
I use the App daily. Starting at least several days ago you get a blank white screen if you try to open any news article. I just tried again and now you get a blank white screen when you first open the app. The news article headlines don’t even show.
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