Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gannett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Came to say it is VERY sporadically better - and that is being generous. Often can’t find info - including obituaries - for a couple of days after they’ve been public even though they have been google searchable and posted elsewhere that entire time. They need to hire people to do their updates more frequently. Ridiculous that a NEWS source doesn’t have up-to-date news. They probably won’t last much longer as an entity. Original post one year ago: “I strongly discourage getting this app. It is never up to date. Obituaries can be 3 days behind. Just not worth the frustration it causes. Today is Tuesday. The obituaries on the app are from Sunday.”
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