Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aetius Companies LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Food is great and service is prompt and friendly. Love the restaurant. The app on the other hand, leaves a lot to be desired. Doesn’t work most of the time.
Can’t login with the same email and password I setup when I downloaded the app. Used it three times then wouldn’t allow me to login. Never get an email to reset the password, all this just to say it’s trash.
App should show how many wings you get BEFORE you hit redeem. Once you hit redeem then and only then is when you find out how many wings you earned.
Allows users to access loyalty account, as well as online ordering.