Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Stan Bennett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It works like you’d expect!
Was concerned the app would have issues as the single review was negative but on my iPhone 11 it works great! Thrilled that I’m able to listen to WIGY 105.5 via the app at work or while traveling. I enjoy the music format and local news, including the morning breakfast club. Simple app that anyone can easily download and listen.
So excited about listening to WIGY, then disappointed that the app doesn’t work.
WIGY Radio is heard in Lewiston/Auburn on 105.5 FM, in Oxford Hills on 95.7 FM and in the River Valley on 780 AM. WIGY plays hits from the 80s and Bey...