Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Erie General Electric Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Been with Widget since they opened, and even before! Very smart Credid Union, that will help you protect your finances!
It used to be neatly organized and not an overwhelming amount of buttons on the screen. Also the main thing that your eye focuses on is an ad for loans… Not your savings account either. It’s got your checking account for written checks at the top. I don’t like that. I want to rearrange the order it’s confusing and also the print got smaller so it’s harder to see plus a LARGE ad that’s bigger than the font of the numbers in my account. That’s weird. Also like 3 different buttons take you to the same spot which is just the front page. Also there’s no characteristics it looks like a 90s web design when computers were on the rise, a bit overstimulating. Also bright white and no dark mode hurts my blue eyes. I wasn’t ready for this much change :( the other version was cute and calming and had color
Finally a new update in 2 years! Great to see they haven’t forgotten about the app with the recent overhaul to their online banking website. As part of this overhaul you now have more modern transfer limits! Kinda wish some of the UI animations were a bit snappy but that’s just me being picky. But tbh, all they really need to add is dark mode and it would be great! (Pretty plz, with a cherry on top)
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