Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Digital Policy Office · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It works but it’s so slow even with a powerful smartphone…hope you can improve customer experience…thank you
可否新增search by service provider, e.g. search y5zone
The app has worked for me, but bug fixes and new functions should be added next time.
「Wi-Fi.HK」流動應用程式方便旅客及市民在香港搜尋由公營及私營機構所提供的「Wi-Fi.HK」場地位置。「Wi-Fi.HK」服務特點是無須預先登記及無須下載程式,為旅客及市民提供最少30分鐘免費Wi-Fi服務。