Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WFMT · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
To the app developers: Please, please please find a way for us to access the entire archive of “Exploring Music with Bill McLaughlin” on this app. I’ve tried to access the archive on the web, and if you pause the web version it reverts right to the beginning again, making it impossible to get through an entire episode without the ability to pause it! The app version works well, and doesn’t have that problem with the pausing/resuming making you start all over at the beginning, but I can only seem to access the last episode aired, not the entirety of the episodes or even, let’s say, more than one episode. Please either fix this issue on the web version, or make the archive of all episodes available on the app. Thank you!!
Very good news: WFMT app now contains in-app access to Folk Stage and Midnight Special “archives.” Generally speaking, that would be the previous week’s Midnight Special, played as a three hour continuous loop, and three or four of the most recent Folk Stage performances “on demand.” I’m returning to this app after having lapsed several years ago. The original app was very limited and only had the main WFMT stream, and not much else. As a result, I switched to Tune In (an excellent choice for nearly all classical and public radio stations) because, among other things, I had access to the “archives” through what Tune In calls “custom URLs.” Finally, there is no more need for another app to listen to the Folk Stage and Midnight Special archives. Finally, a “one stop shop” for everything WFMT.
I love this app. My only complaint is that the live stream cuts out so often that I’ve come to expect it. I really wish this could be fixed in future updates as it’s jarring to go from marvelous music to silence without explanation.
Listen to WFMT, one of the world’s most renowned classical music radio stations, wherever you are. You will hear superlative programs, concerts, and l...