Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Honolulu Star-Advertiser · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is very useful. I can check it once or twice a day and have a pretty good idea of what’s going on on the Big Island.
I was a long time subscriber to the print issue. I’ve been following the website and recently got the app. It opens to non-“top stories” that are pretty much impossible for me to find. I always go to the “print edition” for news instead, and enjoy reading the paper that way, and like to see the ads as well! I wish that there was a “breaking news” section for stories that are updated during the day. I first check the website for those, and then a Honolulu news source when I don’t see info.
A news outlet that focuses on West Hawaii could be a great resource but this app is poorly designed. News stories aren’t organized for easy reading, the format looks like it was designed by middle school students, and much of the “news” is out of date—especially problematic when I’m looking for arts and entertainment events. How helpful is it to learn that a musician is performing—three weeks ago? With even a small redesign and someone pulling old news, this app could be useful.
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