Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Anchorage Daily News, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For many years said I wouldn’t give up my beloved print copy of the morning paper. After my robe it was the first thing I “put on” in the morning. But as you perfected this medium, and as my eyes changed, and as I got more interested in the puzzle page, and began to leave behind much of the dreary articles I fell in love with this e-version. I can make large copies of the puzzles for both me and my wife. And i can forward some of your more interesting articles to family members out of state. Plus you folks do a great job of keeping it very user friendly.
I enjoy reading the E edition which looks the same as the print edition. The app is easy to use. I lived in Alaska for 30 years but moved Outside for healthcare reasons. I love keeping up with the Alaska News. I read it it cover to cover every day (except Saturday when it is not published). I enjoy that many of the articles are from the Washington Post so I feel like I am getting to read both papers. I love the outdoor articles on Sundays and the book review of Alaska authors. I recommend it especially if the print edition is not available and/or you want to save paper.
I receive the digital version of the ADN. I was up north for the last month out of internet contact. When I came back very offensive ads were showing up on my ADN feed. These ads were advertising some kind of gaming app with a blow up doll in a rather disgusting position. I tried to delete the adds which some advertisers allow you to do but instead it took me to their web page. I called the ADN to complain. Nothing had been done about the offensive ad as of yesterday. I do not consider myself easily offended. We do not have young people in our home. No one was in our home while we were away. Hopefully the ADN will remove these offensive & disrespectful ads & do a better job of screening who & what they allow to be run as ads in their digital copy.
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