Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wella Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Please fix the issue of it being impossible to order because of the app clearing or adding items for no reason. I’ve had to go through our rep for the last three weeks to order.
so i’m trying to just look at the price of a bleach powder from the wella company to compare prices. and i can’t look at it the prices because you have to try to buy it first to know the price. so i just spent 10 minutes on making an account to try to add it to my cart, but then it was like the website was frozen, but it wasn’t. i could look at other products and it would load normally, i just couldn’t add anything into the cart. so i downloaded this app to see if i could figure out something else, and now i know that it’s out of stock. it’s just kinda disappointing to not know the original price of the product. :( but i heard the product i was looking at, is a really good one for damage control, used by professionals. i’ll just find it somewhere else 🏃
Please bring back the old app! When i want to check a shade on the shade chart, I don’t want to wait 20+ minutes for the swatches to load, then show me where i can buy the color. the swatches are low quality pictures and doesn’t show it on the whole head like it did in the old app! Wellastore is slow, buggy, and just an overall hassle to navigate. Not to mention I’m a student, and it won’t let me log in unless I have a license number. There’s no student option! Where’s the education portion of Wella we used to have??? smh.
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