Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wella Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has a lot of bugs and it worked really well for a couple of months then recently it won’t even get off the loading page. I used to rely on it since I don’t have a swatch book and I’m kinda disappointed that Wella doesn’t have a better app. I mean y’all have been in the color game for a long time and this technology isn’t new.
Very temperamental app doesn’t open half the time. Love it when it does work. Please fix it
This app only works after opening for the first time and allowing the shade chart to download completely. There should a percentage complete at the bottom while waiting. After the chart downloads, the app loads normally. I would’ve given it more stars but there’s no way to mix shades; only view them in natural or artificial light. Another feature worth liking, is the shade matcher, however it only has a few high end brand name hair colors. This won’t help if you are trying to match a client’s box color he or she loves.
The Wella Professionals Digital Shade Chart is a comprehensive education tool which includes all you need to master the new Koleston Perfect Me+ and I...