Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tivity Health, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Apps are meant to make navigating a lot simpler. I downloaded it after continuously using the BCBS website and wanting to have something more handy. This app can probably get you to one or to pages/screens before you have to close the app because you can’t go back ‘home.’ The app give you an initial instruction screen with menu buttons ‘before wondering off’ but once you click away front that screen, those buttons are gone, hence the reason why you can’t go back ‘home.’
I have been a member of the fitness program for a few years now. Changed the insurance one time to a higher deductible same BCBS insurance. Won’t allow access. Program still works. Changed back to original program still doesn’t work. It’s been over 2 years now and I still have to call the phone number to find a gym near me instead of just using the app. The app is complete garbage.
When I first got the app and used the benefits for it, it was fine for two days. The only gym I’ve gone so far is Planet Fitness. Another two days without using the app (because life decided to keep me more busy) I was planning on heading LA fitness that’s closer to home and check if they approve this. I tried to log in countless of times of this app and unfortunately it’s was getting useless. The only thing I can do is to log in from Safari- it’s pretty much similar what the app had. Hey, at least it work and as long as it works. That’s my honest opinion. Please have this app fixed.
This app is available to you through the Well onTarget® Fitness Program, as a benefit of select Blue Cross and Blue Shield (BCBS) health plans. With...