Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Eastern Kentucky University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The way your news stories are displayed, with what i’ll call circular scrolling, makes it hard to tell what are the latest stories. You covered the first reading of the lexington pet store ban bill, but when i came back to find coverage of the second city counsel meeting, it took a bit to understand that there was no update. also, when i search “pet sales” on your app, there are no results under Station. Does the app not search all your online stories? i’m happy that the app started right up with the show that was playing in the radio. another station’s app plays me sponsorship information when i start and whenever i switch to/from wifi.
I count on WEKU as my primary source for unbiased and accurate news everyday, well done guys and gals.
The WEKU App allows you to listen to WEKU Public Radio, pause and rewind the live audio, and view the program schedule for WEKU all at once! You can e...