Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I usually read the news on my iPhone. I purchased an iPad looking forward to a larger font. I was disappointed to find out the font was about the same size and my iPad just allowed more words per line. I adjusted the font on my iPad and the app font does not change.
Edit: One star, after seeing through iOS 15’s privacy report just how many trackers this app was reporting to! The ads were annoying but the tracking has pushed me to delete it. Visit the web site in a private window (to avoid some tracking, though not all) instead.This is an improvement from just using the web site, but there’s more work to do. The weather link from the home page is nice, though it’s a bit disconcerting that tapping on the time/date icons brings up a modal dialog with more information. Oddly, however, the “local weather” link (vs. “current conditions” or the home page) just goes to the WEAU web site, and has a slightly different forecast than that shown in the home page link. The menu on the iPad (oddly, reached by clicking on three lines) is a mess — each entry is so large that you have to scroll through them, even though there are only 11 of them, and for 7 of the 11, you need to click twice (clicking on "Closings" results in a second menu with just "Closings" as a choice). This really needs a redesign; a standard iOS pop-over would be a far better way of doing it. The "Settings" button changes its function depending on the page you’re on, which isn’t obvious. (In the weather page, it brings up a location editor — which only accepts zip codes — but in a story page, it brings up settings.) (I'll be looking through the new version to see if these are improved!) The “Today’s events” screen shows only the first four events, and doesn’t allow them to be scrolled through — so you’ll miss a lot! The “Terms of Use” comes up in a tiny modal dialog, which makes them rather hard to read. (OK, not that anyone does.) So, better than the web site (except for “today’s events”), but hopefully it will be improved over time!
The weather widget isn’t working properly anymore. It’s been 54 degrees and sunny for like 3 months now. I like using WEAU for my weather rather than the iPhone weather app because it gives a more accurate prediction but now the widget isn’t working so I don’t use WEAU anymore. Bummer
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