Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nexstar Broadcasting · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is a good source for local weather and I have found to be one of the more accurate. Unfortunately every time you open the app, regardless if it is from a fresh reboot or from it running in the background, you will be forced to see a “launch screen” which includes their “sponsored by ads” It’s a minor inconvenience that really adds up for your multiple times a day user.
I have been using the WCIA 3 Weather app a lot more in the past month since my Weather Channel app won’t work for me anymore. I found that the WCIA Weather app is just as good, if not better. Congratulations to Kevin Lighty and his weather team for the best and most accurate forecasts around!!
I just updated it thinking the severe weather tab would still be there but I can’t find it all there is that refers to severe weather is the live stream and weather now, This is a problem for people like me that worries about the severe weather chances and likes to keep a close eye on it daily during times when the broadcast is not on because unfortunately even the most accurate weather teams can’t know for sure when severe weather is going to happen unexpectedly and I don’t have a smart device that can be constantly connected to the internet so the weather alerts won’t do much for me. Once you add the severe weather tab back to the app I’ll give you a better review and star rating.
WCIA 3 "Your Local Weather Leader" is an app about local weather in your area powered by WCIA.com. Follow Central Illinois weather trends and more. If...