Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AS Watson & Company, Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is not user friendly. Very confusing.
Easy to follow and find. Friendly and knowledgeable staff persons stay with the customer until the transaction is complete. Nice work!
The order got cancelled and didn’t tell me why until I called. It took many calls before they informed me via email that they actually can’t deliver the items to my address, they could have told that as early and while I called many times. The refund would take longer than it should be, other platforms aren’t like that, once the order is cancelled, they automatically refund the money, right away. But this one, even if I am not the one who cancelled, it going to take few days to be refunded, sounds old school. Really needs improvement.
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