Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LIN Television Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really loved this app and used it all the time. Best weather app with radar for my area, by far! But now I hate it because of all the pop-up ads. They’re loud, even when I have my phone on silent, and come out of nowhere. And you can’t close them easily once they time out. I have to close the app and reopen it just to get rid of them. Super annoying! Now I find myself avoiding using this app and using other weather apps instead. I may even uninstall if nothing changes.
Really loved this app until a few days ago when it started having a popup ad when switching from weekly to hourly weather. I hate having my morning coffee in peace, while checking weather & a noisy ad pops up. I would’ve gave it 5 stars before the ads started.
The radar needs upgrading. Goes for hours with no graphics. I have started going to Weather Channel or Accuweather when I want to see the radar. Not my phone. Other weather radar’s are fine. Needs fixing.
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