Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve tried every big name weather app and this is the best by far. I see the weather and videos relevent to me as soon as I open it and I don’t get spammed with notifications that I don’t care about. Design is simple and easy to navigate. The videos always load without issue. Text book example of how an app should function and be designed.
Great staff always keeping us up to date and on Facebook Live to keep us informed throughout bad weather and also on the television no matter what is on and that is good!!!Weather is more important Thank You
The forecast are accurate. We live on a lake and being able to check the radar before going out on the water if the weather is uncertain is helpful.
• Access to station content specifically for our mobile users • 250 meter radar, the highest resolution available • High resolution satellite cl...