Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Was an excellent app, my go-to for local weather and even used it when I traveled the states. Now every time I open it, the entire screen is blocked by ads. Nothing worse than needing to check the weather or track a storm and having to wait for a terrible ad to time out. They’ve even starting hiding the ‘close’ button.
Thankful for this app. Best radar available. Forecast is just the way I like it. It has hourly, daily forecasts as well as radar that you can modify how you like. TWC app updated to only show future radar predictions so I deleted it and couldn’t find a decent radar app until now! Thanks WLFI.
Really? A separate app for weather? The old all-in-one app worked better. The weather aspect was good and gave me what I wanted: closures and a good radar screen. This one is inferior and I have to use 2 apps to look at local news and weather from the same source. Fire your app media team, as they are out of touch with reality.
Never let the weather catch you by surprise again. The trusted weather experts at Weather Team 18 deliver Northwest Central Indiana's most accurate ho...