Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vodafone Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is clean, simple to use and navigate. It would be very useful if the TV box interface was as useful.
This app used to be easy to navigate and use, now with the new updates some basic functionality has been removed. Used to offer airplay support that was removed, used to be able to quickly see what was on throughout the day on each channel - this is also removed the new scrubbing timeline is awful. Pity to be going backwards whilst making it look good
I find this app great to be able to watch tv and catch up on the go! Easy to use and very reliable
Vodafone TV App – Your Entertainment, Anywhere The Vodafone TV app is a mobile application provided by Vodafone, designed to enhance the TV viewing e...