Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jonathan Bui · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am usually very picky when it comes to apps, but this one feels very intuitive, and it gets the job done. Unlike other media players, it has no ads. Yes, there is one that encourages you to upgrade, but they are not real pushy about it. They do it once, and then not again. And the pro version is not a bad deal at all. It is either $1 per month, $3 annually, or a one time purchase for $8 for full use. So they are very flexible. Getting to the app itself, the first thing that stands out to me is that it has realtime preview. You can tap and hold the playhead, and as you drag it, there is realtime preview rather than skipping. KM Player has this feature too, but it doesn’t work if the video is paused. This app works whether the video is paused or playing. Also, you have the right tools right on the interface. You’ve got your volume control, playlist and chapters, and additional settings. Very easy to understand and navigate. And I assume that the pro version gives more control over the Playlist menu. Though, I am not sure how the Chapters menu works yet. I wonder if it is for downloadable movies that have a chapter selection? My only criticism is that I am not a fan of the name. Video Player sounds very basic, and there are many other video players too. Plus, there are many others with a very similar logo with the same name, so this one is not easily identifiable. Aside from that, I do really like this app.
I paid for premium and THEN found out you can only add 1 file at a time to a playlist. Very disappointed.
If you try to open the share menu for any video the app instantly crashes. Also the app is missing the ability to export saved videos to Photos… in the case of this app going defunct, it is vital that videos be able to be saved to Photos so they are not lost. Decent app, and good replacement for the previous app I was using that disappeared, but needs a lot of work. Update: the new update did not fix the crash. Update 2: Thanks for fixing the crash!
Play a variety of videos with powerful features such as Picture-in-Picture all wrapped in an easy-to-use interface. FEATURES Versatile media support...
| Name | Price | Type |
|---|---|---|
| Monthly Subscription | $0.99 | Monthly |
| Small Tip | $0.99 | One-time |
| Medium Tip | $2.99 | One-time |
| Annual subscription | $2.99 | Yearly |
| Large Tip | $4.99 | One-time |
| Unlock PRO version | $7.99 | One-time |