Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Verity Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s gotten pretty good again, but I still have to leave the app to deal with bill pay. Also, it has canceled scheduled payments and transfers without reason or notification. One monthly payment functioned perfectly for some 8 months, then simply stopped paying. This put me in arrears with a lender, forcing me to pay the total amount financed immediately. If I hadn’t had the ability, such an error could have been devastating. The app also seemed to successfully create repeating transactions twice, only to have them disappear, without payment. Apparently the third time was the charm, and it has made its first transaction. Remains to be seen if it continues to function.
While Verity is a credit union it appears to be one of the worst, engaging in predatory banking practices like heavy and repeated overdraft fees. Like offering higher intreat on checking accounts than savings accounts. And prewriting glowing reviews for you to post in the App Store. I work for a Canadian company and was absolutely shocked at the ineptitude Verity displayed when handling ‘international transactions’ i.e. attempting to receive a wire transfer from a Canadian bank or deposited a check written in Canadian funds. For the first instance their opaque instructions were to send the money to a third party with a note asking them to transfer it to my account, for the latter, at the bank teller, I filled out, by hand, a paper form, handed it over with a check, without any information on the time line for processing or deposit and with out any sort of receipt, I was provided a copy of the paper form after I requested it. The app is functional for banking, but nothing to write home about with a convoluted UI. Did I mention how they transferred my mortgage to a third party processor creating substantial work for me without offering any benefit or improved service? I can no longer see or pay my mortgage in the app. How’s that for functionality?
Using the Verity Bank (App) is beneficial to use and an easy convenient resource to pull up my account info. I like that there is a section in the app where I can send messages back and forth to one of Verity's Banker and they will send messages back and I can say that is a great communication tool resource to getting your questions or concerns through to the Bank and someone getting back to you. I HIGHLY recommend that if you bank with Verity to use the app for a faster way to see your account instead of the website being the only avenue.
Manage your money wherever you are with Verity Credit Union Mobile Banking. View transactions and balances, send money to friends, deposit checks, pay...