Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗RocketPlay · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just rated this app a four star…because it’s the most fun. Was on level 13. Lost a lot and lost my rating. Working my way up to level 3. What the what??????? Sad enough to lose $. Why the loss of rating?
Started with 2,000,000 credits....5 minutes later...0 credits. Developers do not understand the psychology of gambling. In order for a player to purchase credits the player must feel like they have a chance of wining. In order to feel that way the developers MUST allow a new player to win easily and handsomely until they are hooked on the game. These game developers do not understand that basic principle. If you take all the credits within the first several sessions of play...you destroy any chance of convincing them that purchasing credits is worthwhile. It’s really a shame because the games are fun. More successful game developers get this concept right off... with generous and frequent wins....at least until the player is hooked on the games.
I bought $50 worth of coins to play this game I love this game. But I lost 43 million just yesterday because it one then put me as a new player again and now I'm down to be in a new player instead of being at level six. It keeps dropping you out and saying that you need to try again I don't think that's right either. Like I said I love the game but I can't waste anymore money. Can't play Vegas on Facebook it keeps giving me the words of oops try again. I cannot fix it. Used to could play a game and get ahead now it's like you win a little bit and then they want to take it away. It's a great game I just don't know why it has to be like that.
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