Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Utah Power Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Once the app decides to connect it’s great but it seems the service is down more than it is up.
Love the new updated app. Easy to use. Thanks!
I used the old app and now this new one. Both are incomplete compared to the website version. This new app doesn’t allow you to add new payees in the bill pay and the list of payees includes long unused payees. Along with this there payee list is incomplete, so I have payees that are no longer needed and can’t remove and payees that are actively needed but aren’t there. This app in my opinion is only good for seeing your accounts and making internal transfers otherwise I use the web version. Developer needs to look at the web version vs this version and bring this app up to the level of the web version.
Utah Power Credit Union's custom built mobile app has been developed in-house and allows you to manage your account from wherever you are.