Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Connected Television Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been trying to watch multiple live stream and recorded races. It’s so laggy/locks up. It took me 5 minutes to watch a 23 second 50 backstroke race from two days ago. The live stream is a joke. I managed to catch 2 seconds of a 50 free. Then it stopped. It finally started up again during the interview.
Best app for people who like watching sports : D
On iPhone this works ok. But not on other devices. Also You can’t cast from the app to a TV which makes watching a race from your phone screen very difficult to see
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