Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗USA Swimming · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m a swim mom. This app elegantly allows you to search swimmer times and favorite any number of swimmers, which makes comparing swimmers much easier than many other apps. Knowing that these times come directly from the SWIMS database also gives me some peace of mind about the “officalness” of the information. I can’t speak to the “missing” features some other reviewers have mentioned. Hopefully the app will expand to fit their needs too. But for me? A swim mom? 🤌🏼🤌🏼
Not sure who is running the show at USA Swimming, but they sure are disconnected from what people want and need in an app like this. The old app was terrible and they somehow managed to make it worse? Missing features, can’t see official history, no OTS access, can’t search for times, etc and etc., someone straight up stole money to make this mess happen. If this is “responsible budget use”, I want my dues back. Love to see who in USA Swimming that has a first-year comp-sci student that developed this.
The new version of this app is vastly better than the previous version. I love all of the new features and the ability to quickly find times for any swimmer. Also, the leaderboard data is a great addition.
Built for athletes, coaches, officials, and parents, the USA Swimming app delivers a personalized experience while providing instant access to members...