Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FairScore · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was very much in need of a loan service as due to personal circumstances I was unable to pay off my credit card causing me to be trapped in an endless cycle of “minimum payments”. But then funnily i saw the ad from Instagram and thought why not. Luckily I was granted the Loan! Havent received the funds yet which they say takes no longer than 5 working days so will see when that is received. Other than that the process was easy and clear and you’re able to choose the amount you want up to the maximum amount you were granted and see how much monthly installments would be, as such i was able to do little calculations and see what loan amount I would be able to handle and how much the installment would be. This has given me a breath of fresh air and im very grateful. Im also choosing to pay back on 12 months as its less interest and soon to be debt free! My only only small critique would be I wish the funds would be deposited quicker as it would be nice to be able to instantly relieve the stress of debt!
I’m usually quite skeptical when it comes to services like updraft- always seems too good to be true, and always a catch but how wrong was I! While keeping my credit score intact, Updraft somehow managed to save me a ridiculous amount of money a month in payments and interest savings and end results are now in reachable sight! Updraft have certainly given me that ‘leg up’ which is all people want especially in todays financial climate, a good reset and a clean up of my accounts which works absolute wonders! Amazingly friendly and human services with really good communication- non judgemental. All they want to do is help and make sure our hard earned cash is not being thrown away at ridiculous interest rates and instead being put into paying back anything owed in a shorter period of time. Really easy to use app makes it so much better for clear viewing of what is actually going on- They just make finances real and not so intimidating! Highly recommend, I wish I had looked into into sooner…… a lot sooner!
The app was great when I took out my loan a year ago. It was a seamless and smooth process, nothing wrong with it. Over the past 6 months, the app has become absolutely useless. It very often logs me out and forgets my pin/Face ID, credit score etc. I made an overpayment and the app reported a lower figure than I paid, and my balance wasn’t updated for 3-4 days, despite the fact that a bank transfer clears straight away.. then when it was updated, that was incorrect too. My overpayment also somehow caused updraft to take two direct debit payments a few days apart, so I had to cancel the direct debit with my bank.. but there’s no way to set up a direct debit in the app - you have to contact someone? Seems a pretty basic feature to me. I also had a nightmare when I changed bank with the current account switch service, where updraft just cancelled my direct debit instead of switching it to my new account - then sent me threatening messages because I was going to miss a payment. I’ve also had an erroneous message saying I did miss a payment, despite the fact the direct debit was taken successfully. Over the past couple of weeks I’ve had at least 8 emails and in-app messages saying I’m invited to check my eligibility for another loan, and have had various messages saying my direct debit hasn’t been set up despite the fact it has. Updraft has potential to be a really great and modern creditor, but I can’t recommend them at all with the current poor experience.
Updraft helps people pay off credit card debt. Cards are built to keep you paying. Make the minimum payment and most of it goes on interest, so the b...