Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gianluca Natalini · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Does what it claims, zip and unzip files. Very intuitive. Even comes with a downloadable help guide PDF. $0.99 well spent. Does not ask for access to Dropbox. You send the file to "unzip, zip & send". Very smooth process.
Do you miss WinZip or 7-Zip apps? Do you need to decompress an email attachment (.zip or .tar) or a compressed file (.zip or .tar) that you find on th...