Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Arizona · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m an incoming freshman at the U of A and it directs my phone to Apple Maps to calculate direction and time and it’s absolutely relevant to get me to my classes in time! Thanks for the app!I’ll be using it!
The app was good before. Everything worked and it was easy to navigate, now nothing works and everything freezes all the time. I don’t know what is going on with the UOFA but this app is awful, change it back to how it was before. Also the map being there all the time is annoying. I can’t even see my grades or my schedule anymore.
it was fine before they changed it and now it is completely broken and terrible. Resources don’t work, map is slow and buggy, and why is the map now the default screen??? App was fine before they changed it and now it’s literally one of the worse apps I have seen in years and years. U of A is either getting ripped off by a dev or their internal team is not so good.
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