Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Arizona · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The Biosphere was very fun and the information the video tour guide provided was very informative about what the Biosphere was about. The self-guided tour may not be for everyone but I personally enjoyed it!
Several members of my family had problems with videos freezing. It seems that video files we had downloaded using cellular had been corrupted. We were able to fix the problem by reinstalling the app using WiFi at the facility. Suggestion to developers: please consider validating the integrity of your media files as they are downloaded.
For whatever reason, the app gets unloaded by the OS very quickly after losing focus, for example, when briefly switching to the Camera app to snap a photo. This wouldn't be a problem if the app saved your place in the tour, but the best it offers you with the location services it requests is a map of all the checkpoints with your current location marked, which takes three taps to reach from the home screen. This is a tedious & repetitive process that detracts from the intended tour experience. This problem is at least countered by some smart design choices, like being able to easily preload all the video content in advance, which barely took a minute over the lobby WiFi.
The Biosphere 2 App provides an accessible and family-friendly guide for you to explore the groundbreaking science and unique history of this one-of-a...