Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Kentucky · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have tried to manage my season e-tickets for basketball and have had nothing but problems. I’ve tried thru the iPhone app and Google Play app, safari, chrome and windows and none of them will allow me to download or transfer my tickets. I have to meet an IT guy outside the Rupp gate every game for him to fix it. You know it’s bad since you station IT guys outside of gates to fix it (at least fix game by game). Then, the same problem happens again the very next game. Frustrating! Fix it once and for all. As I have games I cannot attend and need to transfer them but you cannot fix that simple download/transfer feature so I will lose money.
If I could somehow give negative stars I would give negative 5. The fact that I have to give it a star to submit this is an insult to democracy. I can never find my tickets, the purchase process is extremely poor. If all you are interested in is a news feed there is likely a less frustrating way to get it. Honestly it makes me want to stop going to games to have to interface with this app to get my tickets. If this even were to cost a penny I would not buy it. A more direct functional navigator pane would be a great start. One button that says “tickets”. Under that heading add one button for “buy tickets” one button for “here’s your tickets” one button for “here’s what we didn’t tell you about the ticket purchasing process sucker”.
Downloaded and tried to create an account. When I hit register, the screen did nothing. Tried to use the button to sign in through Facebook and again nothing.
The official University of Kentucky app is a must-have for fans headed to campus or following the Wildcats from afar. With free live audio, exclusive...