Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Kentucky · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I thought to myself as I downloaded this, “Now I will be able to access my uk email and find class times from an app, instead of opening up my email. How convenient!” Now I realize you can do neither of those things on myUK mobile. As it turns out, myUK mobile is like myUk but with(considerably) less. Might as well search myUk on safari. To be honest, I do not know why anyone recommended this. To promote UK events and give students the chance to participate, or to maintain the guise of UKs focus toward student convenience? In its essence, myUk mobile is a manifestation of UKs lack of concern for making student life easier. It almost seems as though university faculty will assume that students always prefer “digital” and “mobile” things. When it comes to homework, this couldn’t be further from the truth. Students are crying out against Zoom lectures and online homework vocally. In all actuality, these systems are implemented for the convenience of professors, not students. Cheaper it becomes for universities to provide an education, and more expensive yet that education becomes for students. Virtually any competitive industry could procure something more useful than this.
The app is not full featured, but is good for quick information without going to full website. The biggest complaint I have with the app is it does not auto orientate. I have to turn my ipad sideways to get the full screen. This is annoying because I use my ipad with a keyboard that has the physical orientation of the ipad horizontal, so I either have to remove my ipad from my keyboard case or turn my keyboard sideways.
As a graduating student, the Plan & Register for Courses option does not work due to me not accepting a statement of obligation for the next semester... Would be nice to be able to use the app to at least view my schedule for the current semester.
myUK is the mobile app available for students, faculty, and staff of the University of Kentucky. Use your linkblue account to sign in and manage your...