Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Steven Gardiner · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this app, I use it everytime I go out to eat with friends. It’s super easy to take a picture of the receipt and split between everyone right at the table so you don’t forget who ordered what. My favorite feature is how you can send a group text to everyone of who owes what and lists who paid, so you don’t have to request from each person, and you don’t have to worry about forgetting to tell people what they owe you. You can also send an individual person a break down of each line item so they can see what they are paying for. The app syncs with your contacts and drafts the text message for you, so all you have to do is hit send. It literally could not be easier. Overall the app is very easy to use, super helpful, and visually appealing. I recommend this to all of my friends and love to pull it out to show off when we go out.
A good gadget to keep in the toolbox. UI is intuitive. Makes things simple.
Our app simplifies the bill splitting process, making it a breeze to divide up costs and expenses. Whether you're out to dinner with a large group of...