Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Two Way Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I cannot stand ads, so I purchased an annual subscription. I have players I've completed against for quite a while. As soon as we finish a game, we each "rechallenge", so two games going at once with each player.
If you’re like me, you’re tired of Wordle, Wardle and Quordle. I really like this game by Susie Dent! Try it. It’s got elements of Scrabble, but without the obligation of a marathon game.
I love Susie Dent and I love a challenging word game. I played a few rounds and was instantly hooked… and then the ads began. I’m ok with ads in free games. That’s how the game developers earn revenue. However, these ads interrupted the game too often, not just appearing at the end of a round but after every few turns. That’s just too much. I sadly deleted the app.
Introducing Two Words - a captivating word game designed for word enthusiasts! Join Susie Dent (Countdown, 8 out of 10 Cats does Countdown) in a new w...
| Name | Price | Type |
|---|---|---|
| Special Coin Pack | $1.99 | One-time |
| Special Gem Pack | $1.99 | One-time |
| Small pack of coins | $2.99 | One-time |
| Two Words Club monthly | $3.99 | Monthly |
| Small pack of gems | $3.99 | One-time |
| Medium pack of coins | $4.99 | One-time |
| Smart Swapper Pack | $4.99 | One-time |
| Board Blitzer Pack | $9.99 | One-time |
| Word Wizard Pack | $19.99 | One-time |
| Two Words Club 12 months | $29.99 | Yearly |